Dashboards is one of Adsmurai Marketing Platform's main tools, offering instant access to your main Key Performance Indicators (KPIs) and their dynamic evolution through intuitive visual representations. With Dashboards, you can effortlessly monitor all your digital strategies at a glance, facilitating a comprehensive analysis of campaign performance tailored to your specific needs.
Dashboards is one of Adsmurai Marketing Platform's main monitoring tools, offering instant access to your main Key Performance Indicators (KPIs) and their dynamic evolution through intuitive visual representations.
With Dashboards, you can effortlessly monitor all your digital strategies at a glance, facilitating a comprehensive analysis of campaign performance tailored to your specific needs.
Here's what you can expect from Dashboards:
"It is an intuitive and easy to use tool. It helps me to query data quickly, filtering by campaigns and seeing in the same line all the data I need” Izaskun Gredilla, Community & Social Media Manager at Alsa.
The goal of Dashboards is to empower the marketer to navigate the complexities of digital marketing effortlessly, providing invaluable information to drive informed decision making and optimize campaign performance.
We have given Dashboards a more modern and cleaner look, making it easier to navigate and understand your data. A new Dashboards, completely revamped, so you can customize it in a more intuitive way. From filtering by social networks, accounts, campaigns and goals, to creating custom widgets, you now have full control over how you visualize your data.
Before:
After:
The new version of Dashboards features a revamped system for creating and editing widgets. Now you can choose between different types of visualizations and define the metrics you want to see in each widget. Some examples of widgets are purchases, ROAS, ROAS filtered by channel, ad spend, spend per Google target, conversion rate or purchases per campaign.
Widgets are placed at the bottom of the page by default, but you can easily rearrange your dashboard by dragging and dropping widgets from the top section. This intuitive drag-and-drop system allows you to customize your dashboard layout effortlessly.
In addition to adding metrics to your widgets, you can now filter and group your charts by different dimensions. This is useful for comparing performance across different segments, such as platforms, targets, countries, campaign names or time ranges. With the grouping and filtering functionality, you can elevate the level of analysis, for example, by creating ROAS pie charts by campaign or filtering KPIs by platform. You can even group several clients or brands into a single visualization with Group Dashboards.
You can now create new dashboards and choose the type of attribution that suits your business, such as Full Funnel, Performance, Branding, Lead Generation, Google Analytics, or an empty dashboard to customize it to your unique marketing needs.
We have improved the integration with Google Analytics so you can compare paid performance with GA4 metrics. Add metrics such as sessions, purchases, ROAS and total users to your Dashboards and compare the results attributed to each of the channels you use in your advertising campaigns.