Unilever and Adsmurai win big at the TikTok Ads Awards LATAM with “Aroma Rap”

Bogotá, February 2025 – Aromatel, Unilever Colombia’s fabric softener brand, has won gold in the "Best Use of Sound" category at the TikTok Ads Awards LATAM 2024 for its campaign “Aroma Rap.” The creative strategy was developed in collaboration with Adsmurai, a leading digital marketing agency, through its production and creativity unit Creativ_ and TikTok Creative Exchange.

Does reggaeton go with fabric softener? Aromatel has proven it does.

For this campaign, the brand teamed up with content creator WinnerMax, who, alongside his grandmother, starred in a series of videos full of rhythm and fun. Washing clothes while singing and dancing, they connected authentically with the Colombian audience. In addition to driving engagement, the videos highlighted the product’s unique benefits, such as its exclusive fragrance and a scent lasting 10 times longer.

The campaign’s success was reflected in these results:
📌 Over 38 million views
📌 A view-through rate (VTR) of over 98%
📌 More than 500,000 interactions with the ad
📌 Over 3,500 user comments
📌 More than 1.2 million full video views

"Sound is key to engagement and virality on TikTok. The Aromatel campaign leveraged this perfectly, turning a fabric softener into the star of a story that resonated with the Colombian audience," said Nicolás Fernández, Creative Director at Adsmurai Colombia.

Sebastián González, Country Manager at Adsmurai Colombia, added: "We are proud to have supported Aromatel in creating a campaign that not only engaged the audience but is now recognized as a benchmark for creativity in TikTok Ads."

This award cements Aromatel as an innovative brand in digital advertising and reinforces Adsmurai’s commitment to delivering creative and effective strategies for its clients.

https://vm.tiktok.com/ZNeEETLNu/