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The new TikTok Data Connection Developer badge recognizes experts in measuring, optimizing and maximizing the performance of advertising campaigns.
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The TikTok Marketing Partner Program highlights specialists who enhance the performance of advertising campaigns on the platform.
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Adsmurai consolidates its position as a reference in advertising innovation within the dynamic TikTok ecosystem.
Barcelona, October 2024
Adsmurai, a leading technology company in digital marketing campaign strategy, optimization and measurement, has been recognized with the TikTok Data Connection Developer Badge, an achievement that reinforces its position as a leader in advertising innovation within the dynamic TikTok ecosystem. This badge, introduced by TikTok in September, highlights partners who are experts in improving the way advertisers measure, optimize and maximize the performance of their advertising campaigns on a platform as dynamic and immersive as TikTok.
The TikTok Marketing Partner Program helps advertisers reach their audiences by leveraging a diverse set of third-party experts with specialised knowledge and resources. This empowers companies to effectively address diverse needs, foster innovation, improve competitiveness and stimulate growth in a dynamic marketplace. With the introduction of the Data Connection Developer specialism under the new Marketing Technology category, the partner programme highlights the importance of integrating diverse data sources, optimising audience reach and using advanced attribution models to improve the effectiveness of advertising campaigns.
"At Adsmurai, we partnered with TikTok to make it easier to measure, optimise and maximise the performance of your campaigns," said Irene Armengol, Head of Data and Analytics at Adsmurai. "Our expertise in advanced measurement and attribution analytics allows us to address the complexities of understanding the true impact of each touchpoint in a user's journey, enabling brands to optimise campaign performance and achieve incremental growth on the platform."
TikTok is an immersive entertainment platform with a unique focus on user interaction and content viewing, unlike other platforms. When users see ads on TikTok, they interact in a variety of ways, such as saving an ad or link, rather than immediately clicking and converting. By better understanding these touch points, businesses can optimise their ad campaigns and achieve incremental growth on the platform.
Lorry Destainville, Head of Product Partnerships at TikTok, added: "Working with these partners empowers advertisers to better evaluate the impact of our media. This program highlights our trusted and valued partners while making it easier for advertisers to maximize the performance of their ad campaigns on TikTok."
With this achievement, Adsmurai consolidates its position as a key player in the TikTok advertising ecosystem, providing brands with the tools and expertise to stand out in an increasingly competitive and dynamic market.
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