Adsmurai launches Security Shield: a solution to the growing risk of ad account hacks

• Security Shield ensures the security of advertising investments, optimising permissions management and protecting brand reputations in an increasingly threatening digital environment.

• Adsmurai's solution offers real-time monitoring, automated audits and proactive alerts to mitigate risks and detect anomalies quickly.

• According to Cybersecurity Ventures, 30% of companies had their ad accounts hacked in 2022, and the global cost of cybercrime is expected to reach $10.5 trillion by 2025.

Barcelona, September 2024

In an environment where digital advertising investment continues to grow and, with it, suspicious activities, Adsmurai - a leading technology company in strategy, optimisation and measurement of digital marketing campaigns - presents Security Shield, a tool designed to mitigate the risks of hacks and protect both the investment and the reputation of brands.

An ever-growing digital investment environment and increased risk

In 2023, digital ad spending reached $610.86 billion globally, and is expected to grow by 13.2% in 2024, reaching $691.22 billion (eMarketer). However, this growth is accompanied by an increase in threats to advertising accounts. Hacking, unauthorised access and suspicious activity are leading to financial losses and reputational damage for advertisers.

According to Cybersecurity Ventures, 30% of companies will have their ad accounts hacked in 2022, resulting in significant losses and exposure of sensitive data. In addition, companies that do not react within 24 hours of an attack are 50% more likely to lose critical data and suffer financial damage (Norton Cybersecurity Report).

Security Shield: Proactive protection for your advertising accounts

Aware of these challenges, Adsmurai has developed Security Shield, an advanced solution that minimises exposure to threats and mitigates the risks associated with ad account hacks, providing companies with preventative and proactive tools to safeguard both their investment and reputation.

"Ensuring the protection of advertising accounts has always been a priority for us, essential to maintaining our clients' trust and securing their investments. Previously, auditing intrusions took days due to the volume of accounts we manage, which took us away from other critical tasks. Since implementing Security Shield, we have simplified this process and reduced the time to react and understand what happened to just a few hours. This allows us to respond immediately to threats, minimising the financial and reputational impact for both Adsmurai and our clients," says Luis Carrillo, Head of Operations and IT at Adsmurai.

Main functionalities of Security Shield:

• Real-time monitoring and auditing to detect and respond to any suspicious activity on advertising accounts.

• Automatic alerts that notify teams of unauthorised access or unexpected changes.

• Permission and user role management to ensure only authorised personnel can access accounts.

• Temporary suspension of permissions if suspicious activity is detected, protecting advertising assets.

• Proactive response including blocking of external users and automatic pausing of over-budget campaigns.

The importance of an immediate response

In a context where 84% of consumers would lose trust in a brand if they suffered an advertising hack resulting in fraudulent ads (Edelman Trust Barometer), the ability to act quickly is crucial. Security Shield is designed to ensure that brands can respond immediately, ensuring not only financial protection, but also the preservation of consumer trust.

Cifras clave que subrayan la urgencia de adoptar medidas preventivas

• 30% of companies had their advertising accounts hacked in 2022, with financial consequences and exposure of sensitive data (Cybersecurity Ventures).

• Companies that do not react to an attack within 24 hours are 50% more likely to lose critical data and suffer significant damage (Norton Cybersecurity Report).

• The global cost of hacks is expected to reach $10.5 trillion annually by 2025, driven by the vulnerability of advertising platforms (Cybersecurity Ventures).

Find out more about Security Shield