Adsmurai moves forward in its international expansion with a new office in Italy, headed by Luigi Tabasso, following his time at Google, Meta and Pinterest

• Adsmurai is investing in Italy as the next step in its international expansion with the aim of consolidating its presence in Europe.

• Luigi Tabasso is appointed Country Manager to lead the Italian market, bringing 20 years of experience in companies such as Google, Meta and Pinterest.

• The technology company is approaching 500 active clients and expects to grow by 48% by the end of 2024.

Barcelona, Octubre 2024

As part of its ambitious international expansion plan, Adsmurai, a technology company specialising in the automation, optimisation and measurement of digital marketing campaigns, has chosen Milan as the headquarters of its subsidiary in Italy to continue and expand its service to major brands in the retail, fashion, consumer goods and sports sectors, among others. This move adds to the consolidation of its presence in Europe and Latin America, where it already has offices in Barcelona, Madrid, Bogota and other strategic cities.

To lead the Italian operations, Adsmurai has appointed Luigi Tabasso as Country Manager. Tabasso has over 20 years of experience in the digital advertising industry, having worked at Google, Meta and Pinterest, where he was responsible for opening and leading the Italian office in 2019. His in-depth knowledge of the digital ecosystem in Italy makes him a key pillar of the company's success in this new market.

"Italy is a natural step in our international growth plan, especially because of its strength in the fashion and retail sector, where we have extensive experience. We are confident that, under Luigi's leadership, we will be able to replicate the success we have had in other markets", says Marc Elena, CEO and co-founder of Adsmurai.

Since its founding in 2014, Adsmurai has excelled at combining data, creativity and technology to scale digital campaigns for major brands in sectors such as retail, fashion, luxury, education, mobility and sports. With official partnerships with Meta, Google, Pinterest and TikTok, the company has established itself as a strategic partner for global brands looking to maximise their digital presence.

The expansion into Italy drives Adsmurai's exponential growth, which since its founding in 2014 has seen an average annual increase of 88% in ad spend and 85% in net revenue. The technology company expects to close 2024 with 48% growth, consolidating its position with more than 500 active clients globally.

"We are excited to bring our technology solutions to the Italian market, offering local brands the support and innovation they need to succeed in today's digital environment," concludes Tabasso.