Galeno and Adsmurai triumph at the Google Marketing Partner Awards: Gold in the analytics and privacy category!

• Google Marketing Partner Awards recognises Galeno's implementation of BigQuery technology to correct data anomalies as one of the best campaigns in the analytics and privacy category.

• Galeno and Adsmurai designed an effective strategy using BigQuery and Consent mode to ensure the brand's data storage and privacy.

Barcelona, June 2024

Galeno, an institute specialising in Professional Healthcare Training and a leader in the healthcare sector in Spain, wins the gold medal at the Google Marketing Partner Awards in the analytics and privacy category.

With this campaign, the brand stands out for its efficient and effective approach to addressing data anomalies and complying with privacy regulations. The integration of technologies with BigQuery and Consent Mode demonstrates a commitment to data accuracy and the protection of user privacy, setting an exemplary standard in the use of digital analytics.

Given the challenge Galeno faced with duplicate leads and improving user traceability, the brand counted on the Adsmurai team to develop a winning strategy by providing both technology and the expertise needed to address discrepancies in Google Analytics 4. 

This strategic partnership not only solved the data challenges, but also paved the way for Galen to move towards its business goals with confidence and efficiency, without compromising the privacy of its users' data.

The Google Marketing Partner Awards recognise industry leadership, client success and agency excellence. The focus is on educating clients and agencies about the value of maturity projects, where agencies are recognised for their efforts and hard work. This year, to align with the latest digital marketing trends, the analytics and privacy category is introduced to recognise the strategic use of GA4.