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Adsmurai introduces Brand Tracker GPT, a tool to track brands in generative AI responses.
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GEO optimisation helps brands to stand out in AI responses, in addition to traditional SEO.
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With Brand Tracker GPT, Adsmurai consolidates its position as a leader in advanced digital visibility.
Barcelona, November 2024
With the rise of generative artificial intelligence and tools such as ChatGPT and Google AI, the digital landscape is undergoing a revolutionary change in the way users access information. Unlike traditional search engines, AI systems synthesise large volumes of data to provide straightforward, contextually relevant answers. This shift is driving brands to adapt through a new strategy: Generative Engine Optimisation (GEO), an evolution of SEO that ensures their visibility in this emerging environment.
To help companies understand and optimise their presence in this new ecosystem, Adsmurai - a leading technology company in digital marketing campaign strategy, optimisation and measurement - introduces Brand Tracker GPT, an innovative tool integrated into the Adsmurai Marketing Platform, specifically designed to track and analyse the presence of brands in responses generated by ChatGPT. This pioneering solution enables brands to assess their positioning in generative engines, gaining strategic insight into how and where their brand is mentioned in a context dominated by generative AI.
How does Brand Tracker GPT work?
Brand Tracker GPT uses a set of prompts customised to the interests of each brand, launching daily queries to ChatGPT to collect data on how and where the brand appears in the responses generated. This analysis is updated on a daily basis, recording the brand's average position over the last seven days and allowing companies to monitor their visibility in this ecosystem in real time.
Key features of the tool include:
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Daily update frequency: Enables continuous monitoring of brand position, adapting to rapid changes in AI.
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Multilingual support: Customises the language of queries to suit each brand's specific markets, maximising the relevance of results.
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Positioning improvement strategies: Brand Tracker GPT not only allows you to monitor visibility, but also to optimise it, suggesting actions to improve content, SEO quality and brand digital authority.
Brand Tracker GPT Adsmurai's strategic expansion
The addition of Brand Tracker GPT strengthens Adsmurai's value proposition in a generative AI environment, positioning the company as a pioneer in the field of AI-driven digital marketing. With this tool, Adsmurai takes a further step in the integration of advanced technologies to deliver optimised organic viewability alongside its Paid Media offering, consolidating its positioning as a comprehensive strategic partner for brands.
In addition, the synergy with Zinkdo, acquired by Adsmurai in 2022, enhances the Brand Tracker GPT proposition. The tool leverages Zinkdo's expertise in content and SEO strategies, taking them to the next level through generative AI monitoring. This combination positions Adsmurai as a leader in digital viewability solutions, responding to the needs of a rapidly evolving market.
"There is a growing layer of users who prefer to use tools like Chat GPT rather than search engines. Understanding how brands are positioned in this environment is key to increasing their visibility and protecting their reputation. Brand Tracker GPT is a very good tool to help our clients in their reputational positioning strategies. We already have some experiences in the tourism vertical with promising results," explains Victor Puig, Director of Zinkdo and VP of Consulting & Content Services at Adsmurai.
A new standard in digital visibility and authority
With Brand Tracker GPT, Adsmurai reaffirms its commitment to innovation in digital marketing, anticipating market trends and positioning itself as a benchmark in advanced technology and AI optimisation. This tool, which allows brands to monitor their presence in an AI-dominated environment, sets a new standard in digital visibility, ensuring that brands can remain relevant and competitive in a search ecosystem transformed by artificial intelligence.
For more information: https://www.adsmurai.com/en/product/brand-tracker
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