Adsmurai, first agency in Southern Europe to win the Agency Excellence Award 2024 in the category of Online Sales

• Adsmurai wins the Agency Excellence Award 2024 in the Online Sales category, the first agency in Southern Europe to do so.

• The Agency Excellence Awards recognise the most innovative agencies that achieve outstanding results using Google tools.

• Adsmurai stands out for its full-funnel strategy, maximising ROI with solutions such as Performance Max and Smart Bidding.

Barcelona, October 2024

Adsmurai - a technology company specialising in digital marketing campaign strategy, optimisation and measurement - has been awarded the prestigious Agency Excellence Award 2024 in the Online Sales category, making it the first agency in Southern Europe to receive this recognition. This award underlines Adsmurai's ability to stand out in the competitive European market, demonstrating its leadership in optimising online sales for its clients through Google's advanced advertising solutions.

The Agency Excellence Awards are international awards that recognise the most innovative and effective agencies in their use of Google's advertising tools and platforms. Winners are selected for their ability to generate exceptional results, using advanced and creative strategies that help brands grow and adapt in a constantly evolving digital environment.

Marisa Manzano, Adsmurai's Business Development Director, expressed her delight at this achievement: "This recognition reflects our ongoing commitment to innovation and delivering impactful results for our clients. In an environment where competition is fierce, we have been able to optimise campaigns using full-funnel strategies and tools such as Performance Max, Smart Bidding, YouTube Campaigns and Broad Match, enabling us to maximise ROI and ensure sustainable growth for the brands that rely on us."

The award ceremony was held in Dublin, marking a significant milestone for the agency and its team. The award recognises the combined efforts of the entire Adsmurai team in implementing advertising solutions that drive online sales and enable its clients to stand out in competitive markets.

Adsmurai's approach to driving online sales is based on a combination of advanced solutions and a holistic view of consumer behaviour. The integration of mid-funnel campaigns, such as Demand Gen, with low-funnel strategies, such as Performance Max, has enabled the agency to increase efficiency and optimise the use of advertising resources to maximise results.

This award consolidates Adsmurai as a leader in the implementation and optimisation of online sales strategies, reaffirming its role as a strategic partner for brands looking to grow in an ever-changing environment.