- Adsmurai adds two of the founders and part of the Clever Ads team to strengthen its capacity in technological development and Artificial Intelligence.
- The company will invest more than 3.5 million euros in 2025 in AI and Machine Learning to optimize its platform and improve advertising efficiency.
- With this operation, Adsmurai strengthens its position in the digital marketing sector and will enhance its platform with the development of more advanced and automated tools.
Adsmurai, a leading technology company in digital marketing solutions, continues to advance in its commitment to Artificial Intelligence and campaign optimization in Google and Microsoft Ads. As part of its growth strategy, the company incorporates Manuel Climent, Rodrigo Muñoz and six experts in technological development and Artificial Intelligence, who have led Clever Ads in recent years.
This operation reinforces Adsmurai's commitment to innovation and accelerates the evolution of its platform, Adsmurai Marketing Platform, consolidating it as a comprehensive solution for advertisers and digital marketing professionals.
“The capabilities and experience brought by the team coming from Clever are key to our growth strategy and strengthen our bet on AI and ML", says Marc Elena, CEO of Adsmurai. “Our mission has always been to develop solutions that drive efficiency and results for our clients. With this addition, we take another step forward in building smarter and more automated data-driven tools.”
The Clever Ads team has a strong track record in digital advertising software development, having managed over 2 million ecommerce advertisers worldwide and reaching a cumulative Adspend of over $1 billion. This experience adds to Adsmurai's ability to transform advertising management with advanced technology, ensuring greater performance and efficiency for its clients.
“The Adsmurai team has everything it needs to be the leading brand in the sector, and for an entrepreneur like me, it is a pleasure to be part of this growth,” says Manuel Climent.
As part of this same technological growth plan, Adsmurai will invest more than €3.5 million in 2025 to boost software development and the integration of new capabilities based on AI and Machine Learning. The combination of talent and resources will further optimize campaign management and improve operational efficiency, consolidating Adsmurai as a benchmark platform in the industry.
“Innovating is part of our DNA” highlights Otto Wüst, COO and Co-Founder of Adsmurai. “The integration of this team allows us to empower our platform with more sophisticated AI capabilities, simplifying processes and maximizing results. We want both our clients and our teams to work with tools that help them achieve their goals with greater accuracy and creativity.”
Adsmurai focuses on three key pillars: Artificial Intelligence, data and customer experience. Its platform, Adsmurai Marketing Platform, centralizes the management of data and advertising campaigns, allowing teams to save time and resources without compromising performance. Thanks to AI-based automation, the platform optimizes every stage of the process, reducing operational burden and improving strategic decision making.
“AI and automation are key to efficiency and excellence in digital marketing. I share Adsmurai's vision and commitment, and I am very excited to develop the best product in the digital ecosystem,” says Rodrigo Muñoz.
With this integration, Adsmurai reaffirms its position as a leader in the digital marketing solutions market, offering advertisers a more powerful and intelligent platform to manage advertising campaigns efficiently and effectively.
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