Adsmurai redefines marketing transformation through AI with ‘The Shift’

Barcelona, March 2025 – After more than a decade leading innovation in digital marketing, Adsmurai takes a step forward with The Shift, a strategic movement that redefines industry transformation through artificial intelligence.

Since its founding in 2014, the company has managed over 650,000 advertising campaigns, worked with more than 3,000 brands worldwide, and generated over $2.6 trillion in purchase value. Now, with The Shift, Adsmurai accelerates its evolution to continue delivering real results, providing more advanced solutions, and driving the growth of brands and agencies through AI and automation.

"Artificial intelligence is not just changing digital marketing; it is completely reinventing it. It’s no longer just about managing campaigns but optimizing them in real-time, predicting trends, and maximizing results with unprecedented precision," says Marc Elena, CEO of Adsmurai.

The result of this reflection is The Shift, a strategic movement marking the beginning of a new era for the company, accompanied by a new slogan: Redefining marketing transformation through AI.

"Eleven years ago, digital transformation simply meant shifting from traditional to digital. Today, thanks to AI, we have moved to real-time optimization, intelligent automation, and data-driven decision-making with unprecedented precision," explains Otto Wüst, COO of Adsmurai. "With The Shift, we are not just adapting to these changes—we aim to lead them."

A New Approach to the Marketing of the Future

Adsmurai’s commitment to AI and automation translates into three key investment areas:

• Intelligent Campaign Automation – Advanced algorithms optimize bids, budgets, and creative recommendations based on predictive insights.

• Advanced Data Processing – Integration of multiple data sources (social media, e-commerce, CRM) to deliver real-time prescriptive analytics.

• Creative Intelligence – AI applied to ad content generation and adaptation, from automatic product categorization to personalized dynamic content.

The Adsmurai Marketing Platform has evolved to make AI work for marketing teams, enabling them to focus on what truly matters: achieving better results and building more human relationships.

Balancing Technology and Human Talent

While AI streamlines processes and enhances efficiency, Adsmurai firmly believes that marketing success still depends on human expertise.

"It’s not about replacing talent but amplifying it. We want our clients not just to grow but to do so in a smarter and more efficient way. At the end of the day, technology is a tool, but great ideas and innovation still come from people." – Marc Elena, CEO of Adsmurai.

As part of its growth strategy, the company now has over 410 employees and an alumni community that remains closely connected to the company. Adsmurai continues to invest in talent and innovation as key drivers of growth, strengthening its presence in Europe and expanding into North and Latin America to continue leading the global evolution of digital marketing.

About Adsmurai

Adsmurai is a company at the forefront of digital marketing transformation through technological innovation. It develops scalable AI and data-driven solutions to predict, execute, and refine advertising strategies, redefining how brands connect with their audiences.

Its platform, Adsmurai Marketing Platform, centralizes the management of campaigns, data, audiences, and feeds, allowing brands and agencies to scale results through automated and intelligent strategies. It processes over ten billion products per month, integrating multiple sources, platforms, and KPIs in real-time to optimize advertising effectiveness. It automates catalogs and creatives, analyzes e-commerce, CRM, and media data, and evaluates channel performance to enhance strategies. Thanks to machine learning, it improves operational efficiency and accelerates real-time decision-making.

With a culture rooted in excellence, agility, and collaboration, Adsmurai fosters an environment where bold innovation and efficiency drive transformative results. Its team of over 400 experts plays a crucial role in this technological revolution.

As an official partner of Meta, Google Premium, Pinterest, and TikTok, and a key reference for leading brands in retail-fashion, luxury, education, mobility, and sports, Adsmurai operates in over five countries, with headquarters in Barcelona, setting the global standard for efficiency and excellence in digital marketing.