Adsmurai consolidates its creative department, Creativ_, in a key step towards creativity based on the integration of data and technology

• Adsmurai's Creativ_ consolidates its positioning by introducing technology and data integration for the design and generation of high-impact creative and improved results.

• Adsmurai's creative hub expands its global reach to Barcelona, Madrid and Bogota, strengthening the company's ability to offer solutions tailored to the needs of each brand.

• Adsmurai reaffirms its leadership in innovation by consolidating Creativ_, positioning itself as a leader in digital transformation.
  
  

Barcelona, May 2024//

Adsmurai, a leading technology company in strategy, optimization and measurement of digital marketing campaigns, reaches a significant milestone in its trajectory with the consolidation of its creative department, Creativ_, with presence in Madrid and Bogota, doubling the team, the number of clients and turnover in the last year. With a renewed focus, the company reaffirms its leadership in innovation and digital transformation, focusing on the interpretation of data, thanks to technology, to generate high-impact creativity and improved results.


In a saturated digital environment, standing out from the crowd is a constant challenge that Adsmurai faces with the commitment to offer solutions tailored to the need of each brand and industry. The conjunction between creative pieces and a solid media strategy is essential to capture and retain the audience's attention. 


"Creativ_ is strategically consolidated as the epicenter where creativity, data and our powerful technology converge, operating in close collaboration with other internal teams and external collaborators to conceive customized digital campaigns that impact on all relevant digital platforms" says Fernando Minguela, Creative Strategy Director at Adsmurai.

From the creative strategy and ideation of campaigns based on real insights from the data and results obtained, to the audiovisual production and adaptation of creative pieces, Creativ_ offers comprehensive solutions tailored to the needs of each brand. Its approach is based on accurate data and tangible results, allowing us to understand each audience in depth and customize interactions based on these insights. In addition, as approved creative partners of TikTok and Meta as well as official partners of Pinterest and Google, they stay at the forefront of the latest trends and technologies, ensuring that their campaigns are always up-to-date and optimized.


With a client portfolio that includes leading brands such as FC Barcelona, Unilever and Unicef, Creativ_ has proven its ability to deliver tangible results and customized solutions. Thanks to its collaborative and multidisciplinary approach, Adsmurai's creative department is consolidated with the goal of setting a standard in the digital marketing industry.


"This milestone reflects Adsmurai's continued commitment to innovation and excellence in digital marketing. Through the integration of cutting-edge technology, boundless creativity and accurate data, the company is poised to meet future challenges and continue to lead the digital transformation in the marketing world," concludes Marc Elena, CEO & co-founder of Adsmurai.

More information:

• https://www.adsmurai.com/en/creativ

• https://youtu.be/l247-S0KyXM