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The company strengthens its leadership in the region with the appointments of Sebastián González and Fernanda Salinas.
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Innovations such as MMM, Brand Tracker GPT, and Security Shield bolster its competitiveness in the digital market in Colombia and Latin America.
With sustained growth and a clear commitment to innovation, Adsmurai, the leading company in digital marketing solutions, reinforces its leadership in Colombia with two strategic appointments: Sebastián González as the new Country Manager and Fernanda Salinas as Director of Client Services for Latin America. These moves consolidate its position in the market and strengthen its commitment to the region as a key axis of its global strategy.
Since its arrival in Colombia eight years ago, Adsmurai has registered significant growth. Between 2020 and 2024, the company experienced a 353% increase in managed advertising spend, positioning itself as a benchmark in digital advertising. For the period 2025-2029, an additional growth of 250% is projected, driven by the expansion of its client portfolio, technological innovation, and a strategy focused on the Latin American market.
"It is an honour to lead Adsmurai's operations in Colombia. I am committed to continuing to drive growth and strengthening our relationship with clients in the region," stated Sebastián González, who brings more than seven years of experience in digital marketing and Growth Marketing.
For her part, Fernanda Salinas, with over 13 years of experience in digital marketing and eight at Adsmurai, expressed:
"Latin America is a vibrant market full of opportunities. My mission will be to enhance the success of our clients with innovative solutions and a strategic approach."
Consolidated trajectory in Colombia and Latin America
With a solid local presence, the Bogotá office currently has more than 50 professionals specialised in digital marketing, a figure that reflects Adsmurai's commitment to this market. Additionally, the company has set a goal to double the team during 2025, reaching 100 employees to continue supporting the growth of its business and the success of its clients.
Adsmurai has managed projects for prominent brands such as Grupo Planeta, Bancolombia, and TrendyShop in Colombia, as well as Grupo NGR in Peru and UNICEF in Central and South America.
The Colombian market, which is projected to reach 1,713 million euros in 2029, continues to show steady growth, with annual rates of 12.7% between 2020 and 2024, and an estimated 11.5% until 2029. In this context, Adsmurai has increased its market share from 0.3% in 2020 to 0.8% in 2024, with the goal of reaching 1.8% in 2029.
Technological Innovation at the Service of Brands
The growth of the digital advertising market in Colombia, along with its high competitiveness, has driven Adsmurai to bet from the beginning on technological innovation as a key pillar of its international strategy. To respond to the growing demands for efficiency, personalisation, and measurable results, the company has incorporated advanced solutions within Adsmurai Marketing Platform - an end-to-end suite of tools developed in-house that combines automation, advanced analytics, and campaign centralisation to maximise advertising performance.
These solutions are designed to provide brands with a competitive advantage in an increasingly complex digital environment. Following the success of tools like Feeds, which optimises product data management, Adsmurai is betting on a future full of innovation, launching new solutions that integrate Artificial Intelligence, Machine Learning, and data homogenisation.
- Marketing Mix Modeling (MMM): Allows analysis of the impact of each channel on return on investment and optimisation of advertising strategies.
- Brand Tracker GPT: Combines artificial intelligence to monitor brand perception in real-time, detecting trends and opportunities.
- Security Shield: Protects advertising accounts to ensure safe environments aligned with brand values.
- Agency Operations Hub: Optimises operational efficiency and scalability of marketing agencies.
These innovations not only reinforce Adsmurai's ability to face current challenges but also consolidate its leadership as a strategic partner for brands seeking to maximise their impact in the Colombian and Latin American digital market.
Towards the Future
With a combination of cutting-edge technology, local talent, and global vision, Adsmurai reaffirms its commitment to lead the digital transformation of marketing in Colombia and Latin America. "Our goal is to accelerate the growth of our clients, offering comprehensive solutions that combine creativity, data, and innovation," González concluded.
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