Maximizing Results through Video Action Campaigns on YouTube

UOC faced the challenge of increasing its presence on YouTube and obtaining high-quality leads. With a significant portion of their target audience actively present on the platform, the university aimed to leverage YouTube as a channel to connect with prospective students and achieve meaningful conversions. To address this challenge, UOC collaborated closely with Adsmurai to devise an effective approach.

Adsmurai and UOC conducted two tests to optimize the conversion flow and evaluate the performance of different formats. In the first test, they utilized YouTube for Action (horizontal format) and shorts (vertical format) in separate ad groups, segmented by devices. The vertical formats were targeted at mobile devices, while horizontal formats were targeted at computers and tablets. In the second test, both formats were combined into a single campaign and ad group, without device segmentation.