More conversions with Dynamics Ads on Facebook and Instagram

In order to achieve its objective, Sufi ran a campaign with Dynamic Ads on Facebook and Instagram, targeting an audience of men and women aged between 24 and 55 in Colombia. In turn, through the Facebook Pixel, a Custom Audience was created based on people with a possible interest in the automotive industry. To power their strategy, we used Adsmurai Marketing Platform Feeds to automate the implementation of creative assets on Facebook's ad platform. On the other hand, the creative agency Sancho, was in charge of developing the concept and the visual elements that were then introduced in Feeds, thus generating several active ads in an automated and dynamic way.

In order to convey the message, dynamic ads were used in different formats: image, Stories and carrousel. The latter presented young people enjoying the benefits achieved after acquiring a vehicle credit from the brand, with emotional and aspirational quotes, related to the phrase "born to be together". Using Feeds, the campaign included standardised vignettes and templates that helped reinforce the brand. Through this format, across the various pop-up cards, the public was invited to apply for a loan from Sufi, with the option to click on More Information to be directed to the brand's website and there complete a contact form to find out more about the service offered.