The Colombian brand that grew up during the lockdown

Challenge

Increase performance

Solution

Feeds & Creatives

Using Feeds, Pacifika and Adsmurai team optimised the collections in the product catalog: they added more comprehensive titles and used optional fields, so that Facebook had more information about each product to accurately deliver the ads.

In addition, they created layouts according to product categories such as: Denim, best selling garments or even layouts that promoted the new lifestyle of the new pandemic reality. Up to 15K purchases were achieved, which means an increase of more than 50% over the usual average.