Partnership with LinkedIn to increase the number of students

Challenge

Quality lead acquisition

OBS Business School - Grupo Planeta Formación y Universidades needed to build a quality lead generation channel to improve course enrollment conversions.

Because of its quality and simplicity, LinkedIn sponsored content and InMail campaigns were used for the Latin American market. These options allowed OBS to maximize the quality of the leads.

Through these two solutions, the target students for each program were identified and the most relevant audience for the school was defined. Communications (creative and messaging) were then conducted in accordance with the platform's best practices. 

"LinkedIn is a tool that allowed us to segment much more specifically and address the needs that the client had, as well as the education sector in general. The quality of the lead improved considerably with the help of our LinkedIn campaigns".

- Héctor Pérez, LinkedIn Specialist at Adsmurai

Solution

Significant increase in lead volume

The LinkedIn campaign helped generate higher quality leads thanks to its segmentation potential and ability to reach users interested in the product. LinkedIn, OBS - Grupo Planeta Formación y Universidades and Adsmurai managed to connect the school's offer with a quality audience, ready to convert.

The results obtained with the campaign on LinkedIn were very satisfactory in terms of volume of leads, conversions and CTR.

• +289% in lead volume.

• Conversion to enrollment with an average of 4% during 2022.

• CTR increase to an average of 1.96% in 2022 thanks to OBS' increased presence on LinkedIn.

"Working together with LinkedIn and segmentation tools allowed us to impact quality potential audiences that convert and evidence a success story in the education vertical".

- Paola Ferro, Account Manager at Adsmurai