Promoting the launch of Nina Rose, Nina Ricci's new fragrance

By encouraging the TikTok community to complete a short form and provide their information (e.g. Name, Email, Phone, Address), where basic information is pre-filled, brands can identify and cultivate potential customers – without ever leaving TikTok. 

Nina Ricci launched the first TikTok sampling campaign in Spain using the lead generation objective, allowing users to request a free sample of the new fragrance from within the app.

The ad itself appeared as an In-Feed Ad in users’ For You feeds, and featured a popular Spanish creator unboxing the fragrance and accompanying T-shirt, giving the campaign a real sense of authenticity. A ‘Sign up’ call to action then generated a form that collected users’ basic information. To round off the creative, the upbeat ‘Do My Thing’ by Lucian provided the perfect soundtrack.