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CASE STUDY

How to improve catalog sales in Facebook and Google

 

Client: MiM Shoes   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

MiM shoes promo image

Overview

Improved catalogue sales on Google and Facebook by reducing CPA by 27% in one year

 

To understand how MiM Shoes has come to consolidate itself today as one of the most outstanding footwear firms for young people, it is necessary to go back to its beginnings. Always from Madrid, the project made a strong commitment to positioning and online sales channels, gaining a loyal audience despite the fierce competition in the sector.

0%

Sales (2019 vs. 2020)

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Reduction of (2019 vs. 2020)

Challenge

Catalog Sales

 

To be known, stand out and consolidate, you have to go beyond launching conversion campaigns, which can become stagnant. For MiM Shoes, we saw that it was necessary to make the leap to "Catalog Sales", the dynamic ad campaigns launched through the product catalog. But meeting the requirements to launch it is not enough, you have to optimize and perfect the catalog to exceed the expected sales targets.

CS MiM Shoes 1

 

CS MiM Shoes 2

 

Solution

Catalog Management with Feeds

 

A product catalog by itself can give certain results in the kpi's, but to get to the top you have to take advantage of it and squeeze it out. This is what was done with our Feed Composer catalog management tool.

In the case of Google Shopping, we did a full review of titles and descriptions to get a good indexing in user searches, that is, potential customers. In addition, all the possible product fields in the catalog were added, so that when launching the campaigns, the platform would have the maximum information and thus optimize the delivery of the ads.

On Facebook and Instagram, the Google Product Category was also used to enrich the delivery of the ads, and promotional layouts were applied dynamically. It was won in time, results and objectives. With an increase of 11% in sales compared to the previous campaign in 2019.

With Adsmurai we have reduced the CPA together with a remarkable growth in sales. A big success.
Carlos Montojo
Carlos Montojo in MiM Shoes

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