Redefining store traffic

With the challenge of continuing to improve customer traffic to its network of physical stores and the importance of Facebook in both market penetration and use, MediaMarkt Spain sets as a goal the possibility of combining both realities.

Based on conversations with Facebook, it was proposed to activate the Store Visits target (currently known as Store Traffic) with "Store Visits" metric, in Beta phase (version of the solution in internal test phase).

This solution makes it possible to reach potential customers through geolocation, impact them with a personalized ad and finally measure the number of visits to the store. This is achieved by combining various technologies such as active location, user records, survey data, passive Wi-Fi, etc.