Promoting Mango's new Sustainability campaign

We participated in one of Mango's first communication campaigns to give visibility to its objective of contributing to a more ethical and sustainable fashion industry through initiatives that reduce its impact on the environment.

With the campaign, we managed to increase the recall and recognition of Mango by users, especially in the 25-34 age group (according to the results of the Brand Lift carried out by Pinterest).

Among the wide variety of markets and platforms used for the branding campaign, the results of Pinterest in Germany stand out. According to the ICEX study "The sustainable fashion market in Germany 2020", Germany is one of the top 5 countries in the world whose consumers give more importance to the environmental impact of the textile sector and sustainability when buying clothes.