Increasing Hush Puppies sessions with Adsmurai One Tag implementation

Challenge

Overcoming data discrepancy and improving accuracy in campaign measurement

Solution

Adsmurai One Tag implementation to improve data quality

To solve this challenge, Hush Puppies implemented Adsmurai One Tag technology, which combines the Conversions API (CAPI) with Meta Pixel to provide more accurate, real-time data exchange. This solution eliminated duplicate events, improved interaction tracking and stabilised costs over the first few months, enabling better quality data to be aligned with optimising ad campaigns. Using One Tag provided Hush Puppies with a clearer and more consistent view of its campaign data, facilitating more effective decision making.

Results

Growth in volume and quality of traffic

Following the implementation of Adsmurai One Tag, Hush Puppies experienced significant growth in both traffic volume and quality. When comparing the three months following the implementation of One Tag on Meta campaigns with the three months prior to the implementation, there was a 20.16% increase in the number of users, a 41.66% increase in sessions and a 38.28% increase in purchases. This increase not only reflected a higher volume of traffic, but also an improvement in traffic quality, driving a significant increase in conversions and revenue.