When celebrities are part of the media strategy

Challenge

Increase quote

Solution

Branded content

The short film format boosted the visualization of the video through the actors' accounts, quickly reaching the expected results in terms of rates, metrics and costs (which were halved with respect to other formats), as we observed with a 90% increase in View Through Rate and a 60% decrease in Cost Per View.

We must not forget that the accounts of the main characters were not verified with the blue check and that in the promotion of the post their names were not included in the capture. In spite of this, it was much more effective than a normal promotional publication.