Increasing AGAVAL's visibility in Colombia

Challenge

Raise awareness of the brand throughout the country

Solution

Pixel configuration, Feeds&Creatives and Managed Services

To help AGAVAL meet its challenge, a three-pronged solution was proposed:

1. Tech Services was in charge of implementing the Facebook pixel and its events, and the Google Ads tag. In this way, we avoided tracking problems that could affect the actions that would be carried out in the proposed strategy.

2. We started using Adsmurai Marketing Platform Feeds, the product catalogue management and optimisation tool, to configure different product catalogue optimisations and personalise the catalogue sales campaign ads to carry out cross-selling, upselling and remarketing strategies.

3. Previously AGAVAL only promoted tennis products and household appliances. Adsmurai's expert Paid Media campaign management team (Managed Services), advised to add new product categories to the campaigns and to use new specific creatives for each of them. These new designs, developed with Adsmurai Marketing Platform's Creatives, allowed for the addition of relevant information such as product branding or comparative pricing in the case of discounted products.

These changes managed to attract new audiences and re-engage users who had previously interacted with the brand. In terms of metrics, AGAVAL managed to increase its ROAS by 29.7% from 2021 to 2022.