TikTok Smart +: The automation tool to maximise ad performance

TikTok has established itself as a powerful marketing platform, especially among young and engaged audiences. With more than one billion monthly active users, it is fertile ground for advertising, but requires innovative solutions to achieve effective business objectives. In this context, TikTok has launched TikTok Smart+, an automation solution that enables advertisers to optimise their campaigns in a smarter and more personalised way. By automating audience targeting, bid adjustment and creative selection, Smart+ aims to maximise the impact of advertising campaigns.

TABLE OF CONTENTS

• TikTok Smart+ Overview
• Key features of TikTok Smart+
• How TikTok Smart+ works
• Types of TikTok Smart+ campaigns
• Benefits of TikTok Smart+
• Measurement and privacy technologies in TikTok Smart+

TikTok Smart+ Overview

TikTok Smart+ is an advanced tool that uses artificial intelligence to automate the TikTok advertising process through targeting, bidding and creative. It aims to simplify and optimise every stage of an ad campaign - from targeting to final conversion. With Smart+, advertisers only need to set the objectives of their campaigns and provide the creative materials and budgets. The tool takes care of the rest, selecting the best creative asset, choosing the right audience and delivering the best ad to users by optimising campaign content based on user behaviours and interactions.

Key features of TikTok Smart+

There are several key functions of TikTok Smart+:

• Campaign automation: TikTok Smart+ handles all the variables of an ad campaign, allowing advertisers to save time and resources by not having to manually adjust parameters such as bidding and targeting.

• AI-based optimisation: The tool uses advanced algorithms that adjust ad creative, target the ideal audience and adapt bids in real time, maximising the likelihood of conversions.

Thanks to AI, TikTok Smart+ is able to learn from each interaction and continuously improve the performance of each ad, tailoring content to better resonate with users. The tool is also supported by TikTok Symphony, a technology that selects and presents the advertising content that is best suited to each user at the optimal time.

How TikTok Smart+ works

TikTok Smart+ is powered by artificial intelligence (AI) and advanced automation to improve the performance of advertising campaigns. The platform centralises and optimises various aspects of ad management, such as audience targeting, bidding and creative selection, adjusting them in real time to maximise ROI and improve campaign KPIs. 

1. Select your performance target in TikTok Ads Manager

2. Enter your audience, budget, creative and KPI, and Smart+ will do the rest.

3. Automated targeting, optimisation, creative, etc.

4. Deliver the right ad to the right person and guarantee the best performance.

Types of TikTok Smart+ campaigns

• Smart+ Web campaigns: These campaigns are designed to drive quality traffic to advertisers' websites, optimising online conversions through content targeted to users most likely to purchase.

• Smart+ Catalog Ads: Offers personalised product recommendations based on users' interests and behaviours, ideal for retail brands that want to present relevant products in a dynamic way.

• Smart+ App Campaigns: Facilitates mobile app installs, making the ad reach users who are more likely to install and use the app.

• Smart+ Lead Generation Campaigns: Encourages lead generation through forms within the same platform, converting interested users into potential customers.

Benefits of TikTok Smart+

Better performance

Create high-performing campaigns with machine learning and predictive artificial intelligence that achieve your business goals.


Operational efficiency 

Create your Smart+ campaign and let TikTok do the rest. Smart+ creates and manages your ads to save you effort.


Creative made easy

Reduce creative fatigue and costs by automating how your creatives are displayed to your audience.

Measurement and privacy technologies in TikTok Smart+

To measure the true impact of ads, TikTok has introduced conversion studies such as Conversion Lift Studies (CLS), which compare the behaviour of users who have been exposed to ads with those who have not, achieving a 25% increase in conversion rate.

In addition, TikTok uses Privacy-Enhancing Technologies (PETs), such as clean rooms and secure multi-party computation, which allow advertisers to perform detailed audience analysis while protecting user data. These technologies ensure that personal data is kept secure without compromising analytics.

TikTok Smart+ transforms digital advertising by offering an automated solution that optimises every stage of advertising campaigns. Using artificial intelligence, it enables advertisers to reach targets more effectively by adjusting targeting, bidding and creative in real time. With benefits such as reduced costs and improved return on investment (ROAS), Smart+ is positioned as an essential tool for brands looking to maximise their impact in a competitive digital environment. In addition, the focus on data privacy ensures that advertisers can operate ethically and securely. Together, Smart+ powers the advertising experience on TikTok, offering brands the opportunity to connect more effectively with their audience.