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What is feed management and why is it important for your e-commerce?
In the world of e-commerce, reaching your target audience, generating traffic, and increasing product visibility across multiple platforms are key...
With the new year, a new cycle also begins. A year full of important and interesting events whose objective is to show the latest in the digital marketing sector. We discover some of the most outstanding for you to note in your diary.
But since the best way to keep abreast of what's new is to experience it first hand, we urge you attend and not to be left wishing that you had. Go for it!
TABLA DE CONTENIDOS
MOBILE WORLD CONGRESS
25-28 February, Barcelona
This is one of the most important technological events of the year. The Mobile World Congress is the congress on mobile communication held at the Fira de Barcelona, and it brings together all the advances in wireless and mobile communications. It presents the different innovations to investors, engineers and scientists with the aim of offering the latest technological tools.
4YFN
25-27 February, Barcelona
The 4YFN (4 Years From Now) event consists of a platform that belongs to the Mobile World Congress in Barcelona. It is organised by Mobile World Capital Barcelona and the GSMA. The objective of this event is to shape and plan the future of different investors, corporations, public institutions, as well as start-ups. This takes place through various workshops, activities and programmes where debate is focused on new developments in the start-ups sector.
SXSW
8-17 March, Austin (exception United States)
SXSW (South by Southwest), an event that serves as a meeting point for agents, promoters and others related to the world of music. It develops activities, panels, interviews and presentations, making this fair the ideal opportunity to find out about various emerging and innovative technologies.
SOCIAL MEDIA WEEK
30 April - 2 May, London
SMW (Social Media Week) is the world's leading social networking event. It serves as a platform for various conferences in which entrepreneurs, journalists, creatives and experts are informed about the various developments in the field of technology and social networks. A unique space in which the most innovative ideas are available to all attendees.
WORLD RETAIL CONGRESS
14-16 May, Amsterdam
This is the largest meeting of the retail sector. Under the slogan "Where ideas go global", it brings together attendees and speakers from various countries and different companies, such as Facebook and Intel, among others. The conference focuses the debate on development and innovation in retail applied to different business areas.
The retail & fashion industry is just one of our areas of expertise coming from years workin with leading brands to help them improve their social media ads performance. This has enabled us to create useful articles for you to take away the important lessons, such as how UGC is 42% more effective in retail campaigns & The Ultimate Guide to Visual Commerce to boost your eCommerce sales.
INTERNET RETAILING EXPO
3 and 4 April, Birmingham
The IRX (Internet Retailing Expo) is one of the most notable digital and multi-channel retail events in the UK and Europe. This is a space that allows suppliers and exhibitors to meet with potential customers and discuss the various challenges and developments of the moment. This translates into a multi-channel framework of innovation and investment in which technology and marketing play a key role.
DRAPERS DIGITAL FESTIVAL
15th May, London
Being one of the biggest gatherings in the world of fashion, it allows to highlight the most interesting aspects for different brands. Innovation, technology and fashion come together in the same event which also has awards to the different brands in the world of retail and e-commerce. It also has different programmes in which conferences, advice, competitions and much more stand out.
When discussing the contemporary world of fashion, as marketers you will undoubtedly be considering whether to incorporate UGC into your marketing campaigns (you should) if you need convincing, take a look at our article The Amazing Benefits to UGC wherein we examine why using UGC is a must in your marketing, how you can avoid the pitfalls, how you can get your users to promote your brand in a way that would cost you a ton in ad spend, and a host of other benefits.
https://digitalfestival.drapersonline.com/
VIVA TECHNOLOGY
16-18 May, Paris
This is an annual technology conference focusing on innovation and start-ups. The objective is to gather investors, journalists and other attendees through exhibitions and conferences on development and technology. This event brings together the best minds, talents and products over two days and provides an unrivalled opportunity to stay abreast of the latest developments.
One of the coolest bits of tech that is proven to work wonders for conversions, increasing ROAS and a ton of other KPI's is to use Dynamic Ads, the retargeting of each individual user to direct them to content most likely to lead to conversions (using information from their search behaviour), best part is, it's automated!
CANNES LIONS
17-21 June, Cannes
Also known as the International Creativity Festival. This annual event is considered to be one of the most outstanding in the world within the field of advertising. It brings together digital and marketing innovators, designers and advertising agencies with the aim of presenting various projects (radio, TV, press, advertising) to those competing for the awards that give the festival its name.
DMEXCO
11-12 September, Cologne
The DMEXCO (Digital Marketing Expo and Conference) is one of the leading conferences on Digital Marketing in Europe. This fair is well-known within the field of digital and Internet. Its main mission is to focus on customer needs as well as those of the consumer. It therefore serves as a meeting point for the various experts in the sector. It is a national platform with an international impact.
ECOMMERCE EXPO
25 and 26 September, London
This is one of the main events for the eCommerce community and brings professionals in the sector together to present new trends and technologies. Attendees have the opportunity to find out about innovations in services, technology and products of several areas presented by the different exhibitors, and discuss ideas and important developments such as feed optimization, why you should be doing it, the enormous benefits, tools to make it easy etc.
WEB SUMMIT
4-7 November, Lisbon
Considered one of the best technology conferences in the world, the Web Summit brings together different founders and CEOs of different companies in the technology sector, along with start-ups, politicians and heads of state. The objective is to propose new ideas and innovation for the technology of the future.
If you're interested in how to improve the performance of your own digital marketing campaigns, let us know! We're social media ads experts and help companies all over Europe, North & South America (and soon adding Asia to this list) and can do the same for you!
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