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Data privacy and the future cookieless: Conversions API
Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of...
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Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
How to set up Pinterest Conversion API with Google Tag Manager
The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...
Master Google Consent Mode 2: What you need to know
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
Cookieless Tracking: Digital Marketing strategies and solutions
Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...
How to configure TikTok Events API with Google Tag Manager
Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
iOS 17 Link Tracking Protection impact on marketers
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...
6 min read
Data privacy and the future cookieless: Conversions API
Data privacy is a key issue in digital marketing. With the move towards a cookieless environment and increasing restrictions on the use of third-party cookies, brands must adapt their strategies without compromising user privacy. Areas such as ad...
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3 min read
Google to keep third-party cookies in Chrome: What it means and how it affects the future of online privacy
In a recent decision that marks a significant shift in Google's privacy policy, the company has announced that it will keep third-party cookies...
3 min read
How to set up Pinterest Conversion API with Google Tag Manager
The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on...
3 min read
Master Google Consent Mode 2: What you need to know
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
4 min read
Cookieless Tracking: Digital Marketing strategies and solutions
Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...
3 min read
How to configure TikTok Events API with Google Tag Manager
Staying ahead with innovative tools and strategies is crucial for businesses seeking success on platforms like TikTok. One such powerful tool offered...
6 min read
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
3 min read
iOS 17 Link Tracking Protection impact on marketers
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...
4 min read
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
5 min read
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...