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What is programmatic advertising and how does it work
Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...
Programmatic
What is DOOH advertising and why include it in your marketing strategies?
Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...
Programmatic advertising trends for 2025
In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...
Connected TV: What it is and how it works
In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...
What is Rich Media and how to incorporate it into your strategy?
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
Live Streaming: How to use it in your social media strategy
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends
In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...
5 min read
What is programmatic advertising and how does it work
Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best ad in the world? There's nothing like ensuring your target audience has the opportunity to see that...
Read More
9 min read
What is DOOH advertising and why include it in your marketing strategies?
Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...
6 min read
Programmatic advertising trends for 2025
In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...
5 min read
Connected TV: What it is and how it works
In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...
8 min read
What is Rich Media and how to incorporate it into your strategy?
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
4 min read
Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
4 min read
Live Streaming: How to use it in your social media strategy
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
4 min read
Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends
In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...