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The power of Google Marketing Platform
Integrated tools play a critical role in the success of online marketing. They allow you to collect data more effectively, perform advanced analytics...
Google (2)
Enhanced Conversions and Customer Match: Maximizing Impact
In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...
Optimizing your e-commerce with Google Shopping
As one of the most effective tools for promoting products online, Google Shopping offers businesses unparalleled opportunities to reach their target...
Optimize your campaigns with Local Inventory Ads (LIA)
In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....
Google Product Category Keys: Visibility for your products
Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...
Master Google Consent Mode 2: What you need to know
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
Discover Google Search Ads 360: how it works and key features
Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...
Google Ads for Seasonal Peaks: Strategies to maximize performance
The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
4 min read
The power of Google Marketing Platform
Integrated tools play a critical role in the success of online marketing. They allow you to collect data more effectively, perform advanced analytics and make informed decisions to optimise your campaigns and maximise your return on investment (ROI).
Read More
6 min read
Enhanced Conversions and Customer Match: Maximizing Impact
In an environment where user privacy and the effectiveness of advertising campaigns are increasingly crucial, Google tools such as Customer Match and...
8 min read
Optimizing your e-commerce with Google Shopping
As one of the most effective tools for promoting products online, Google Shopping offers businesses unparalleled opportunities to reach their target...
3 min read
Optimize your campaigns with Local Inventory Ads (LIA)
In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....
6 min read
Google Product Category Keys: Visibility for your products
Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...
3 min read
Master Google Consent Mode 2: What you need to know
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
3 min read
Discover Google Search Ads 360: how it works and key features
Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...
4 min read
Google Ads for Seasonal Peaks: Strategies to maximize performance
The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...
6 min read
Powering Google Analytics 4 data visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
4 min read
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...