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Marketing for chinese consumers in Chinese New Year
Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...
Digital Marketing (3)
Shopping carts on WhatsApp Business
That WhatsApp is the ultimate messaging application is a fact we cannot dispute. Since the acquisition in 2014, Facebook is focusing its efforts on...
Ready for the 2020 Christmas Campaign?
The most important purchase moment of the year is getting closer and closer. The expectations for the 2020 Christmas campaign are high: boom in the...
How does an app campaign look like?
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
Double 11: The Ultimate Chinese Shopping Festival
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
Chinese Influencers Marketing Strategy: Find out what suits you best
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
Grabbing short-video chance in China
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
How about selling 15000 units of lipsticks in 5 minutes?
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
Adsmurai Gaming Insights during COVID-19
Video gaming is one of the main options with subscription movie and TV services. This includes mobile app gaming and live sharing services.
Adsmurai Education Insights during COVID-19
The education sector has slowed down with only select higher education programs continuing online courses. UNESCO has estimated that this is...
3 min read
Marketing for chinese consumers in Chinese New Year
Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together around 1.5 billion people celebrating it. Also known as Lunar New Year of Spring Festival it changes...
Read More
1 min read
Shopping carts on WhatsApp Business
That WhatsApp is the ultimate messaging application is a fact we cannot dispute. Since the acquisition in 2014, Facebook is focusing its efforts on...
4 min read
Ready for the 2020 Christmas Campaign?
The most important purchase moment of the year is getting closer and closer.The expectations for the 2020 Christmas campaign are high: boom in the...
2 min read
How does an app campaign look like?
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
3 min read
Double 11: The Ultimate Chinese Shopping Festival
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
2 min read
Chinese Influencers Marketing Strategy: Find out what suits you best
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
2 min read
Grabbing short-video chance in China
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
4 min read
How about selling 15000 units of lipsticks in 5 minutes?
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
1 min read
Adsmurai Gaming Insights during COVID-19
Video gaming is one of the main options with subscription movie and TV services. This includes mobile app gaming and live sharing services.
1 min read
Adsmurai Education Insights during COVID-19
The education sector has slowed down with only select higher education programs continuing online courses. UNESCO has estimated that this is...