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[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
Attribution
Integrating MMMs with multi-channel attribution for a 360° view
Both MMM and multichannel attribution are valuable tools for understanding how marketing activities impact sales. The MMM is better for getting an...
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
6 best practices for Marketing Mix Modeling
Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
5 min read
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a difference. This methodology analyzes the impact of each marketing action and helps optimize...
Read More
6 min read
Integrating MMMs with multi-channel attribution for a 360° view
Both MMM and multichannel attribution are valuable tools for understanding how marketing activities impact sales. The MMM is better for getting an...
5 min read
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
7 min read
6 best practices for Marketing Mix Modeling
Understanding Marketing Mix Modeling is essential for businesses as it enables data-driven decision-making, effective resource allocation, and...
9 min read
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...