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Complete Guide to Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the...
Analytics
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
Using GA4 implementation to improve marketing performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...
3 min read
Complete Guide to Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the percentage of visitors who complete a desired action, such as making a purchase, registering or downloading...
Read More
4 min read
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
5 min read
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
4 min read
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
12 min read
Using GA4 implementation to improve marketing performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...