Social Media Ad Specs Guide [Updated]

It's a question that always comes up with every new brief that receives the creative agency, the client or the account that is going to launch the campaign: "How big do the creatives have to be?" No matter how many campaign have you launched, that question will always remain the same.

And for big questions, big answers too. Let's go deeper in ad specs and ratios for image and video for almost all social media platforms: Facebook, Instagram, X, Google, Youtube, Pinterest, TikTok, Snapchat, Linkedin and Programmatic.

It will no longer be necessary to search for "Facebook ad specs" or "Google Ad Measures" every time you are asked or you get lost in a sea of size guides and maximum weights. We summarize the most used ad formats for the platforms that should not be missing in your or your client's digital strategy. Even if your need is more specific, for example, carousel ad sizes on Facebook or Collection ad sizes on Pinterest.

As for Google, we have not only covered Youtube and video size, but we have detailed the size of each type of banner recommended. And speaking of videos, being a guide to 2025 specs we couldn't miss out Tik Tok, nor recent formats like Collections on Snapchat.

This is the guide's index:

• Facebook

• Instagram

• Pinterest

• Google y Youtube

• TikTok

• Snapchat

• Linkedin

• Twitter

• Programmatic

For making it easier, you can download our full guide to have the details always available. Moreover, if you have any doubt or you want to clarify an ad spec don't hesitate to contact us and try together to solve or enlarge our guide.

Facebook

It remains an essential platform for all types of campaigns, whether branding (reach, views) or performance (leads, conversions, purchases). Stories are the recommended placement for the upper funnel and reserve for the feed if you want to focus on the lower part of the funnel. Here are the Facebook ad metrics you should be using in 2025.

 

Image Format

• Feed: Aspect ratio 1:1 to 4:5, Resolution 1440 x 1440 px (1:1) or 1440 x 1800 px (4:5).

• Marketplace: Aspect Ratio 1:1, Resolution 1080 x 1080 px 

• Stories & Reels: Aspect ratio 9:16, Resolution minimum 1440 x 2560 px

Video Format

• Feed: Aspect ratio 1:1 or 4:5, Resolution 1440 x 1440 px (1:1) or 1440 x 1800 px (4:5).

• Marketplace: Aspect Ratio 1:1, Resolution 1080 x 1080px

• Stories: Aspect ratio 9:16, Resolution 1080x1920px

• In-stream: Aspect ratio 16:9 or 1:1, Resolution: 1080 x 1080 px

• Reels: Aspect ratio 9:16, Resolution 1440 x 2560 px

Collection Format 

• Feed & Marketplace: Aspect Ratio 1:1, Resolution 1080x1080

• Reels: Aspect ratio 9:16, 1:1, Resolution: 1,080 x 1,080 pixels or more

Carousel Format

• Feed: Aspect ratio 1:1 or 4:5, Resolution 1,080 x 1,080 pixels minimum.

• Marketplace: Aspect Ratio 1:1, Resolution 1,080 x 1,080 pixels or higher

• Reels & In-stream: Aspect ratio 9:16 (Reels) or 1:1 (In-stream), Resolution 1,080 x 1,080 pixels minimum

Instagram

Instagram is one of the essential platforms for creating campaigns, whether for branding (reach, views) or performance (leads, conversions, purchases). Stories are the recommended placement for the upper funnel and reserve for the feed if you want to focus on the lower part of the funnel.

Image Format

• Feed: Aspect Ratio: 1:1, Resolution: 1440 x 1400 pixels 

• Explore: Aspect ratio: 9:16, Resolution: 1080 x 1080 pixels

• Stories & Reels: Aspect ratio: 9:16, Resolution: 1080x1920

Video Format

• Feed, Stories: Aspect ratio: 4:5 (Feed), 9:16 (Stories), Resolution: 1440 x 1800 (Feed), 1440 x 2560 (Stories)

• Reels: Aspect ratio 9:16, Resolution 1440 x 2560

• Explore: Aspect ratio 4:5, Resolution 1080:1080

Collection Format

• Feed, Stories & Explore: Aspect ratio: 1.91:1 to 1:1, 9:16 (Explore), Resolution: 1,080 x 1,080 pixels or more

• Reels: Cover aspect ratio: 9:16, Product image aspect ratio: 1:1, Resolution: 500 x 888 pixels minimum

Carousel Format

• Feed: Aspect ratio: 1:1 or 4:5, Resolution: 1080 x 1080 pixels or higher

• Stories & Reels: Aspect ratio 9:16, Resolution 1,080 x 1920 pixels or higher

• Explore: Aspect Ratio 1:1, Resolution 1080x1080

Pinterest

The qualitative leap in the last year in the possibilities of formats and performance of Pinterest campaigns is remarkable and well worth an investment in your next strategy: not only awareness lives by the pin, there is already collection too. Your latest formats and specifications:

Image Format:

• Standard: Aspect Ratio 2:3, Resolution 1000 x 1500 px

Video Format:

• Standard width: Aspect Ratio 1:1, 2:3, 4:5, 9:16

• Max. width: Aspect Ratio 1:1 or 16:9

Carrusel Format:

• Aspect Ratio 1:1 or 2:3

Collection Format:

• Image: Aspect Ratio 1:1 o 2:3

• Video: Aspect Ratio 1:1, 2:3, 4:5 o 9:16

Idea Ads:

• Aspect Ratio 9:16, Resolution  1080x1920 px

Shopping:

• Aspect Ratio 2:3, Resolution 1000 x 1500 px

Showcase ads:

• Aspect Ratio 2:3, 1:1, Resolution 1000 x 1500 px

Quiz ads:

• Aspect Ratio 2:3, Resolution 1000 x 1500 px

Google and YouTube

To find and impact your audience in their browsing and in a variety of formats and ratios, we have detailed each of Google's specifications for your ideal format.

• Image Aspect Ratio: 

  • Horizontal: 1.91:1, Resolution 1200x628px  

  • Logo: 1:1 or 4:1, Resolution 1200x300px

  • Square: 1:1, Resolution 1200x1200px

  • Vertical: 4:5, Resolution 960x1200px 

• Video Aspect Ratio:

  • Horizontal: 16:9 

  • Portrait: 9:16 

  • Square: 1:1 

YouTube Format

• Skippable in-stream: 

  • Horizontal: 16:9, Resolution 1920 x 1080 px

  • Portrait: 9:16, Resolution 1080 x 1920 px

  • Square: 1:1, Resolution 1080 x 1080 px 

• Non-skippable in-stream: 

  • Landscape: 16:9, Resolution 1920 x 1080 px

  • Portrait: 9:16, Resolution 1080 x 1920 px

  • Square: 1:1, Resolution 1080 x 1080 px 

• In-feed video:

  • Landscape: 16:9, 4:3, Resolution 1920 x 1080 px

  • Portrait: 9:16, 2:3, Resolution 1080 x 1920 px

  • Square: 1:1, Resolution 1080 x 1080 px 

• Bumper:

  • Landscape: 16:9, Resolution 1920 x 1080 px

  • Portrait: 9:16, Resolution 1080 x 1920 px

  • Square: 1:1, Resolution 1080 x 1080 px 

• Masthead: Aspect ratio 16:9, Resolution 1920 x 1920 px

• YouTube Shorts: Aspect ratio 9:16, Resolution 1080 x 1920 px

Display Ads Format:

• Image Aspect Ratio: 

  • Horizontal: 1.91:1 (1200x628px) Quantity: 1-15  

  • Logo: 1:1 (1200x1200px) Quantity: 1-5 

  • Logo: 4:1 (1200x300px) Quantity: 1-5 

  • Square: 1:1 (1200x1200px) Quantity: 1-15 

• Video Aspect Ratio:

  • Horizontal: 16:9 Quantity: 1-5 videos 

  • Vertical: 2:3 Quantity: 1-5 videos

  • Square: 1:1 Quantity: 1-5 videos

Search Ads (RSA/DSA) format:

• Aspect Ratio:

  • Landscape: 1.91:1 (1200x628px)

  • Square: 1:1 (1200x1200px)

App Campaigns format:

• Image Aspect Ratio: 

  • Horizontal:1.91:1, Resolution 1200 x 628 px. 

  • Portrait: 4:5, Resolution 1200 x 1500 px

  • Square: 1:1, Resolution 1200 x 1200px 

• Video Aspect Ratio:

  • Horizontal: 16:9

  • Portrait: 9:16 

  • Square: 1:1

Shopping Ads format:

• Image: Aspect Ratio: over 100x100 and 250x250 in the clothing category, Resolution: size 1200x1200

Demand Gen Format:

• Image Aspect Ratio:

  • Landscape: 1.91:1 (1200x628px) 1-20

  • Logo: 1:1 (1200x1200px) 1-5

  • Vertical: 4:5 (1200x1500px) 1-20

  • Square: 1:1 (1200x1200px) 1-20

• Video aspect ratio:

  • Horizontal: 16:9

  • Portrait: 9:16 or 4:5

  • Square: 1:1

The progression of Linkedin ads in recent years is one of the most remarkable. They are important when the objectives are campaigns focused on training centres and courses (masters, face-to-face courses, online courses) or in the search for leads and potential clients of improvement programmes for companies. We detail their measures:

Image Format:

• Maximum image size: 7680 x 4320 px.

• Image aspect ratio:

  • Portrait: 1.91:1 (recommended ratio)

  • Square: 1:1

  • Portrait: 1:1.91 (recommended ratio)

Carousel format:

• Aspect Ratio 1:1, Resolution 1080 x 080 px

Video Format:

• Aspect ratio 1:1, 16:9, 9:16, 4:5, Resolution 1080 x 1920 px

Text Format:

• Resolution 100 x 100 px

Document Format:

• Resolution 100 x 100 px

Message Format:

• Resolution 7680 x 4320 px, 300 x 250 px

Conversation Format:

• Resolution 300 x 250 px

Event Format:

• Aspect ratio 4:1

Spotlight format:

• Logo size: 100 × 100 pixels, Background image size (optional): 300 × 250 pixels

Follower ads format: 

• Company logo size: 100 × 100 px 

Programmatic

Formato DV360:

• DV360 Display Standard IAB: 

  • Rectangle banner: 300x250

  • Skyscraper banner: 160x600 o 300x600

  • Leaderboard banner: 728x90, 970x90 o 970x250

  • Mobile banner: 320x100 o 320x480

     

• DV360 Display Standard IAB: 

  • Horizontal: 1920x1080px 

  • Vertical: 1080x1920px 

  • Square: 1080x1080px

Criteo adaptive banners:

• Horizontal: 1200x628px

• Cuadrado:  1200x1200px

• Vertical: 800x1200px

Taboola: 

• Taboola Native Display: Aspect Ratios: 16:9 (preferred), 4:3 , 1:1, Dimensions: 1200x674 px

• Taboola Native Video: Aspect Ratio: 16:9, Dimensions: 1067x600px

DOOH: 1080 x 1930 px

UBER: Dimensions: 975x861px, 420x420px o 314x420px, 146x393px

You can see that the possibilities for campaigns and ads are practically endless with all these formats, so now it's time to start setting them up. And if any of them are missing, don't hesitate and contact us.

Download our complete guide to Ad Specs!