Skip to the main content.
SIGNALS

Advanced pixel and conversions API management to capture user interactions.

CONTROL

Strategic media planning and control for a clear view of performance and budget.

GENERATION

Scalable ad creation powered by dynamic product catalogs.

ANALYTICS

Real-time campaign performance monitoring.

EFFECTIVENESS

Advertising attribution optimization to maximize return on investment.

PLANS & PRICING

Check out the different plans of Adsmurai Marketing Platform

OTHER FEATURES

More innovation. More Adsmurai. Explore these features that also make a difference.

ADSMUR.AI

Smarter. More Adsmur.AI. Discover how we’re redefining your marketing.

DISCOVER MORE
Strategy

Drive your business forward with strategies that work.

Organic

Boost your brand’s communication through content strategy.

PAID MEDIA

Unlock new growth opportunities for your brand.

BLOG

Articles on strategy, trends, and digital marketing updates.

RESOURCES

Boost your skills with our ebooks and webinars.

Case studies

The stories of our clients and their success with us.

PRODUCT UPDATES

What’s new in Adsmurai Marketing Platform.

Header_EBOOK_SEOSEM_BLACK EN

[Ebook] SEO & SEM: The dual formula for digital success. Discover the two key strategies to boost your search engine visibility.

See more
ABOUT US

Making a positive impact through better advertising.

Adsmurai Buzz

Stay up to date with everything happening at Adsmurai!

PRESS ROOM

Read the latest news about Adsmurai.

CAREERS

Want to work with us? We’re waiting for you!

Open positions
Featured Image

Why you should include the conversion pixel in your marketing strategy

One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social media advertising campaigns. Something that is even more complex when the advertising campaigns have conversion objectives such as generating traffic.

 

What is a conversion?

 

The conversion in digital marketing has to do with the user's behaviour towards our campaign. When we get the user to perform the action we have defined as a goal, we have a conversion. There are many actions that can lead to conversions and these vary depending on the objective of each strategy we establish.

 
 
 

What is the conversion pixel?

 

But how do we know when a conversion has taken place on our website? With the conversion pixel. We will define it as the code that we place on the website and which serves to track user behaviour and thus be able to use that information that we receive for digital advertising campaigns. It is something like "a tracking pixel" that through the events that we have configured, will serve us to measure the number of visits, completed forms, purchases made or the abandonment of users in the middle of the process in the online shop.

An event is the name given to the action that the user will carry out after seeing your campaign: view content, add to cart, purchase... This action can be tracked as a conversion.

The objective of any digital advertising strategy is to make the investment effective. Tracing the user's behaviour through the pixel will allow us, for example, to create campaigns with better-segmented targets, achieving a reduction in the cost per click (CPC) and improving the return on investment (ROI).

For many digital marketing specialists, the quote "no pixel, no party" is true, as there is no point in mounting an amazing campaign with mind-blowing creativity, customized targets and generous budgets if the pixel installation process is flawed. Furthermore, you will not be able to know what is going on behind the campaign, nor take advantage of the results to draw conclusions that will be useful for future campaigns.

 

Usual mistakes when installing the conversion pixel

 

In Adsmurai we offer a Solutions Engineering with expertise in helping our clients overcome any technical challenges they may encounter and make all their investments a success.

We would like to share a checklist prepared by the Solutions Engineering team for you to consider when installing the pixel:

  1. Put the pixel basecode in all pages

  2. Include the noscript version of the pixel

  3. Send the currency and value parameters in the Purchase event

  4. Add the parameters in the noscript version of the pixel

  5. Connect the pixel to the product catalogue

  6. Add all mandatory event parameters for Dynamic Ads

  7. Review the Events Manager Diagnostics tab

Download here the checklist

 

Where can you use the conversion pixel?

 

Next you will find a list with the Chrome extensions of the most featured platforms so that, along with the checklist above, you can check if you have the pixel and its events properly installed.

 

 




Leave a comment!

How dynamic product ads can boost your marketing strategy

How dynamic product ads can boost your marketing strategy

If you've ever felt bombarded by ads for products you don't even remember looking at, welcome to the club! But instead of blaming technology, why not...

Read More
What is WeChat and why use it in your digital marketing strategy?

What is WeChat and why use it in your digital marketing strategy?

With more than 1213 million active users, WeChat is the most popular social network in China. In fact, it is considered a mega-application of the...

Read More
How cookieless tracking can affect your digital marketing campaigns

How cookieless tracking can affect your digital marketing campaigns

Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...

Read More