Combine Inbound Marketing with Instagram Ads

In the following article we highlight the main advantages of combining Inbound Marketing strategies with Instagram Ads.

Social networks play a vital role in the inbound marketing strategy sharing content and generating a link with the community. They also help us generating leads and attracting users in other phases of the marketing funnel. Let's see, next, what features of Instagram Ads push our content strategy.

Why combine Instagram Ads with Inbound Marketing?

Beautiful Ads

Instagram Ads are 100% visual. High-quality photos and videos capture the user's attention and promote a positive brand image. Perfect for industries such as: fashion, beauty, lifestyle, food, decoration, architecture.

Accurate reporting

Unlike the organic version, Instagram Ads reporting is very powerful and will allow you to get all the information you need about the results of your campaigns.

Reach your customers with the right message

Instagram has the same hyperfocused targeting capabilities as Facebook. This means that you can reach the right user for each product and tailor the messages to your interests.

Purchases / Collections

Instagram allows you to group a collection of products or start shopping from the same platform. This is especially important for retail and e-commerce.

Commitment 

Instagram is a personal, conversational and attractive platform. Engagement rates are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.