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![[Guide] How to create a Facebook Ads campaign step-by-step](https://www.adsmurai.com/hubfs/Gu%C3%ADa%20Facebook%20%20%281%29.jpg)
[Guide] How to create a Facebook Ads campaign step-by-step
In a digital world where competition for user attention is ever increasing, Facebook Ads has become a key tool for businesses and entrepreneurs...
Facebook has approximately 3.03 billion monthly active users worldwide and at least more than 10 million monthly active advertisers that make life on the platform offering their services on a daily basis.
So Facebook Ads is a good option to create digital strategy and make your brand known on this platform.
What are Facebook ads?
Meta Ads works together for Facebook, Instagram and Messenger.
Facebook Ads is the tool that allows us to manage digital marketing and advertising strategies for any company looking to establish a strong online presence.
Facebook Ads allows to have direct contact with any group of people, as well as to generate data that allows the company to reach users who do not know it yet.
The ads generated through Facebook Ads have micro segmentation features to define the type of audiences that any brand intends to reach, thus allowing them to promote their expansion more efficiently and designing campaigns that are attractive to the public that the company has determined as a target.
In recent years, Meta has launched new tools such as the Meta Advantage Suite, which facilitates campaign automation and ad optimisation, maximising return on investment.
Why Facebook Ads?
One of the biggest attractions to consider is Facebook's current traffic, which averages approximately 2 billion daily users, 90% of which access via smart devices.
The attention paid to Facebook is also another deciding factor as people's average daily usage varies between 1 to 2 hours between Facebook's three main applications (Instagram, Facebook Messenger and the main app).
Another reason why Facebook Ads generates the best results for sales is the declining organic reach of your ads. On Facebook you can achieve high levels of viewability if you pay the rates offered by the company for your Ad to get more exposure.
The last reason we can list is the targeting specifications as Facebook allows you to create a sales campaign with an audience by age, gender and location in mind and have it appear among the users you specify in your parameters. In fact, one of Facebook's most valuable tools is Audience Insights and it allows you to know, analyze and expand your real audience on the social network.
Here are seven reasons why you should include Facebook Ads in your digital marketing strategy:
Your customers spend most of their time on Facebook.
Did you know that 65% of adults over 65 use Facebook? In fact, the figure is not entirely surprising, since 80% of Internet users use this social network. This ensures that no matter who your customers are, they are sure to use Facebook.
Therefore, one of the most important advantages of launching a paid media campaign on Facebook is that your customers use it every day.
Facebook advertising is the most targeted form of advertising.
One of the main advantages of Facebook advertising is its ability to reach your target audience.
Facebook advertising is one of the most popular types of online advertising. You can advertise to people by age, interests, behavior and location. With tools like the Meta Advantage Suite, you can leverage machine learning to automate things like audience targeting, content automation and increase the performance and online sales of an advertising campaign.
Facebook advertising is the most cost-effective form of advertising.
When we talk about traditional media versus social media advertising, another major advantage of Facebook ads is that it is one of the most cost-effective forms of advertising. You can literally spend $5 and reach 1,000 people.
Facebook advertising is fast.
With Facebook Ads, the results are almost immediate. It allows you to start reaching thousands of people in a matter of hours.
So if you're looking for a quick way to drive traffic and conversions, Facebook campaigns, integrating formats like Reels Ads, are a great solution.
Facebook Ads increases brand awareness.
Facebook ads are a powerful tool for increasing brand awareness.
The more familiar people are with your brand, the more likely they are to choose your brand when it comes time to make a purchase decision.
Facebook advertising increases traffic to your website.
Facebook advertising remains one of the most effective ways to drive traffic to your website. By creating click-through campaigns to your website, you can direct your target audience directly to the most relevant pages. In addition, Facebook allows you to segment your audience with great precision, ensuring that your ads reach the right people.
Facebook offers a variety of campaign objectives that go beyond simply generating clicks. You can optimise your ads to drive conversions, generate leads, increase brand awareness or even drive sales for your online shop.
Facebook Ads allows you to increase revenue, sales and leads.
The reality is that it's not easy to increase sales through Facebook Ads, or any other omnichannel strategy. It takes time and expertise.
With tools such as retargeting and direct sales, you can drive conversions and build lasting relationships with your customers. However, to make the most of the platform's potential, a solid and well-executed strategy is essential. A Facebook advertising specialist can help you define your goals, create highly effective campaigns and optimise your results.
How to build your audience on Facebook
One of the biggest advantages of Facebook Ads is its ability to create highly targeted audiences. Thanks to the Facebook pixel and a wealth of data, you can build custom audiences that match your marketing goals.
Beyond demographics:
While targeting by age, gender and location is still relevant, Facebook allows you to go much deeper.You can build audiences based on:
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Interests: Align your ads with your audience's interests, from hobbies to buying behaviours.
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Behaviours: Identify users who have taken specific actions, such as making online purchases or visiting websites similar to yours.
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Connections: Reach out to friends of your fans, employees or existing customers to extend your reach.
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Lookalikes: Find new users who look like your existing customers, increasing your customer base.
Optimise your campaigns with the Facebook Pixel:
The Facebook Pixel is an essential tool for tracking user behaviour on your website and creating custom audiences. With it, you can:
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Retargeting: Show ads to users who have already visited your website, reminding them of your products or services.
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Optimise conversions: Measure the impact of your ads on sales and other important actions.
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Create conversion audiences: Identify users who have made a purchase or completed a form.
Facebook Ads gives you a powerful tool to reach your target audience precisely. By creating custom audiences, effectively targeting and optimising your campaigns, you can increase your reach, generate more leads and boost sales for your business. Remember that the key to success is knowing your audience, experimenting with different strategies and adapting your campaigns based on the results.
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