Your complete guide to creating organic Pins on Pinterest

Pinterest has become a visual search engine where millions of users look for inspiration and ideas for their projects, shopping and daily life. Organic content on this platform plays a key role, as it allows you to showcase your products, services or ideas in a visual and engaging way, responding to those searches in a natural way. Unlike other social networks, your pins can continue to generate traffic to your website in the long term, making you a reference in your niche.

TABLE OF CONTENTS

• Main organic pin formats

• Key elements of a successful organic pin

• Strategies for effective organic Pinterest

• Additional advice

Main organic pin formats

Pinterest offers a variety of pin formats that allow you to present your content in a creative and attractive way. Each format has its own characteristics and suits different purposes.

Standard pins

El formato más básico y versátil, perfecto para cualquier tipo de contenido.

• Features: A single high quality image accompanied by a title and a concise description. They can be used to promote any type of content, from blogs to products. 

Video pins

Pins that include a short, dynamic video.

• Features: Increased engagement and organic reach. They are used for product demonstrations, tutorials, before and after, and any content that requires movement.

Product pins

Pins designed specifically for products, with detailed information and a clear call to action.

• Features: Integrates directly with your product catalogue and displays prices and availability. They are used for ecommerce, online shops and brands that sell physical products.

Article pins

Pins that link directly to an article on your blog.

• Features: Display a featured image and an attractive title to generate clicks. Use them to promote blog content, guides, tutorials and any type of article that offers value to your followers.

Carousel Pines

Pins that allow multiple images to be displayed on a single pin, such as a slideshow.

• Features: Ideal for showing a sequence of images, such as a before and after, a process or a collection of products. They serve to inspire, tell stories and show different aspects of a product or service.

Idea Pins

Idea Pins are pins designed to share creative ideas and step-by-step tutorials.

• Features: They allow content to be organised in a logical and easy-to-follow sequence. Some examples would be: DIY, recipes, decoration, fashion and any subject that requires a visual explanation.

Key elements of a successful organic pin

For your organic pins to reach their full potential, it is essential that each element is carefully designed and optimised. Here are the key factors that will make your pins stand out and engage your audience:

High quality image

• Visually appealing: Use sharp, well-lit, attention-grabbing images.

• Relevant: Make sure the image clearly and concisely represents the content of your pin and the message you want to convey.

• Appropriate format: Opt for vertical images with a 2:3 ratio, as they are best suited to Pinterest's feed.

Concise and attractive description

• Concise: Use clear and direct language, avoiding long and complicated sentences.

• Attractive: Awaken the curiosity of your followers with a title and description that invite them to click.

• Relevant keywords: Incorporate keywords that describe your content and that your followers are looking for.

• Call to action: Clearly state what you want the user to do after clicking on the pin, e.g. ‘Find out more’, ‘Buy now’, ‘Read the article’.

Relevant board

• Thematic: Group your pins into boards with clear, descriptive names that reflect the theme.

• Consistency: Maintain a consistent visual aesthetic within each board.

• Updated: Add new pins regularly to keep your boards active and engaging.

Link to an optimised landing page

• Relevant: Make sure the page your pin links to is relevant to the content of the pin and offers a positive user experience.

• Easy to navigate: The page should load quickly and be easy to find the information the user is looking for.

• Mobile-optimised: Most Pinterest users access the platform from their phones, so your page should adapt to different devices.

Strategies for effective organic Pinterest

The main goal of an organic Pinterest strategy is to increase your brand's visibility and generate qualified traffic to your website. By creating attractive and relevant pins, you can:

• Connect with your audience: Pinterest allows you to reach an audience interested in your products or services.

• Inspire your followers: Show how to use your products or how to solve your customers' problems.

• Increase brand recognition: The more your potential customers see you, the more likely they are to remember you.

• Drive sales: A well-designed pin can lead to a click and ultimately a purchase.

Once you have chosen the objective of your strategy we show you some strategies to follow in order to create quality Organic Pins:

Keyword research

• Tools: Use tools such as Pinterest Search, Keyword Tool or Google Keyword Planner to identify the most relevant and searched keywords in your niche.

• Long-tail keywords: In addition to general keywords, research long-tail keywords (longer, more specific phrases) to reach a more segmented audience.

• Synonyms and variations: Use synonyms and different spellings of keywords to increase your visibility.

• Incorporation in pins: Include keywords in the titles, descriptions and board names of your pins.

Create an editorial calendar

• Planning: Define a regular posting frequency and set a schedule in advance.

• Variety of content: Alternate different pin formats to keep your audience engaged.

• Thematic: Relate your posts to events, seasons or trends relevant to your niche.
  

• Tools: Use scheduling tools like Trello, Asana or Tailwind to organise your content.
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Interact with other users

• Follow others: Follow relevant accounts in your niche and your competitors for the latest trends.

• Comment and react: Participate in conversations, comment on other users' pins and react to their posts.

• Join groups: Search for Pinterest groups related to your niche and actively participate in discussions.

• Collaborate: Collaborate with other content creators to expand your reach.

Analyse your results

• Key metrics: Pay attention to impressions, clicks, repins, saves and traffic to your website.

• Analytics tools: Use Pinterest Analytics to get detailed information about the performance of your pins.

• Optimisation: Adjust your strategy based on your results.

Additional advice

1. Optimise your profile

• Detailed description: Use relevant keywords to describe your business, products or services. Make it easy for users to understand who you are and what you offer.

• Professional profile image: Choose a high quality image that represents your brand clearly and consistently.

• Link to your website: Make sure the link to your website is set up and working properly.

• Location: Indicate your location to reach a local audience.

2. Use Rich Pins

• Types of Rich Pins: Explore the different types of Rich Pins available (product, article, recipe, etc.) and choose the ones that best suit your content.

• Relevant information: Add additional information to your pins, such as prices, ingredients, ratings, etc., to make them more attractive and useful for your followers.

• Website verification: Make sure your website is verified on Pinterest to be able to use Rich Pins.

3. Promote your pins

• Pinterest Ads: Use Pinterest Ads to reach a broader, more targeted audience.

• Campaign types: Explore the different campaign options (brand awareness, traffic, conversion) and choose the one that best suits your goals.

• Targeting: Segment your audience by interests, demographics and behaviours to show your ads to the right people.

• Performance tracking: Use Pinterest Ads analytics tools to measure the performance of your campaigns and make adjustments as needed.

Pinterest has established itself as an essential platform for brands and content creators looking to inspire and connect with their audience. By harnessing the potential of organic content, you can transform your pins into powerful marketing tools that drive traffic to your website and increase brand awareness.